Document updated: June 2026.
This Privacy Policy explains how VIP HORECA Trading SRL collects, uses, stores and protects the personal data of users, customers and business partners who interact with the pentrubar.ro website.
Protecting personal data and respecting privacy are important principles for our company. Personal data is processed in accordance with Regulation (EU) 2016/679 (GDPR), applicable Romanian legislation and current standards regarding information security and data protection.
This policy applies to websites, online stores and digital services operated by VIP HORECA Trading SRL that refer to this Privacy Policy.
1. Data Controller
VIP HORECA Trading SRL
VAT Number: RO27832635
Trade Register No.: J05/1626/2010
Registered Office: Sat Tărian 417272, Str. Nouă No. 41, Romania
Website: www.pentrubar.ro, kohrconcept.es, kohrconcept.hu, kohrconcept.it
Email: office@pentrubar.ro
Phone: +40 744 295 179
VIP HORECA Trading SRL acts as the data controller and determines the purposes and means of processing personal data collected through the website, customer accounts, orders, communications and business relationships.
2. Personal Data We May Collect
Depending on how you interact with our website, we may collect and process the following categories of personal data:
- First and last name;
- Email address;
- Telephone number;
- Delivery address;
- Billing address;
- Tax and invoicing information;
- Order history;
- Products purchased or added to the shopping cart;
- Messages sent through contact forms, email or telephone;
- Information regarding returns, complaints and warranty requests;
- Newsletter subscription preferences;
- Cookie consent preferences;
- IP address;
- Browser, operating system and device information;
- Website usage statistics and online identifiers.
For business customers and HoReCa partners we may additionally process:
- Company name;
- VAT number;
- Company registration details;
- Registered office address;
- Contact person information;
- Commercial and invoicing data.
3. Purposes of Processing
Personal data may be processed for the following purposes:
- Creating and managing customer accounts;
- Processing and delivering orders;
- Issuing invoices and accounting documents;
- Providing customer support;
- Managing returns, complaints and warranties;
- Responding to inquiries and requests;
- Improving website functionality and user experience;
- Traffic analysis and performance measurement;
- Preventing fraud and ensuring website security;
- Compliance with legal obligations;
- Protecting legitimate business interests;
- Sending commercial communications where permitted by law.
4. Legal Bases for Processing
Performance of a Contract
Processing is necessary for fulfilling orders, managing customer accounts, delivering products and providing requested services.
Legal Obligation
Certain personal data must be processed to comply with accounting, tax, consumer protection and other legal requirements.
Legitimate Interest
We may process data for website security, fraud prevention, customer relationship management, dispute resolution and service improvement.
Consent
Where required by law, processing is based on the user's consent, including for:
- Newsletters;
- Analytics cookies;
- Marketing cookies;
- Remarketing activities;
- Advertising technologies.
Consent may be withdrawn at any time.
5. Orders, Delivery and Invoicing
To process orders we collect information necessary for identifying customers, issuing invoices and arranging deliveries.
Without mandatory information, orders cannot be processed correctly.
Delivery-related information may be shared with courier and transport companies solely for the purpose of fulfilling customer orders.
Accounting and invoicing information may be shared with accounting, legal and tax service providers where required by law.
Payment Methods
Depending on the country and order type, available payment methods may include:
- Cash on delivery;
- Bank transfer;
- EuPlătesc online payments (Romania);
- PayPal for certain international orders;
- Other payment methods explicitly displayed during checkout.
We do not store complete payment card information.
Online payment data is processed by authorized payment providers according to their own privacy and security policies.
Returns and Complaints
Additional information may be processed when handling returns, complaints, warranty requests or customer support cases.
Such information is used exclusively for managing contractual and legal obligations.
6. Newsletter and Commercial Communications
Users may voluntarily subscribe to receive commercial communications, product updates, educational content, industry news, promotions and recommendations related to the products and services offered by pentrubar.ro.
Newsletter subscriptions are managed exclusively on the basis of the user's consent.
Subscribers may receive information regarding:
- new product launches;
- special offers and promotional campaigns;
- professional guides and educational content;
- HoReCa industry news and recommendations;
- coffee, bar and beverage-related products and services;
- events, product updates and company announcements.
Users may unsubscribe at any time by using the unsubscribe link included in communications or by contacting us directly.
Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.
7. Google Analytics 4
Our website may use Google Analytics 4 to understand website traffic, analyze visitor behavior and improve the performance of our online services.
Google Analytics 4 may process information such as:
- IP address (processed according to Google's privacy mechanisms);
- browser type and version;
- device type and operating system;
- website interactions and navigation paths;
- traffic sources;
- session duration;
- products viewed or searched;
- general website usage statistics.
The information collected through Google Analytics 4 is used exclusively for analytical and statistical purposes, helping us improve website usability, content quality and overall customer experience.
Google Analytics 4 is operated in accordance with the user's cookie consent preferences and applicable legal requirements.
8. Google Ads and Remarketing
The website may use Google Ads services to measure advertising performance and display relevant advertisements to users who have previously interacted with the website.
Technologies that may be used include:
- Google Tag;
- Google Ads Conversion Tracking;
- Google Ads Remarketing;
- Enhanced Conversions;
- other Google advertising and measurement technologies.
These services may process information regarding:
- product views;
- shopping cart interactions;
- checkout initiation;
- completed purchases;
- interactions with specific pages and categories.
The purpose of this processing is to evaluate advertising effectiveness, optimize marketing investments and display more relevant advertising content.
Google advertising technologies are activated according to the user's consent preferences where required by applicable legislation.
9. Meta Pixel (Facebook and Instagram)
The website may use Meta Pixel for advertising measurement, campaign optimization and remarketing activities on Meta platforms, including Facebook and Instagram.
Meta Pixel may record interactions such as:
- page views;
- product views;
- search activities;
- adding products to the cart;
- initiating checkout;
- completing purchases;
- other relevant website interactions.
The information collected may be used for:
- conversion measurement;
- campaign optimization;
- custom audience creation;
- remarketing campaigns;
- advertising performance analysis.
Such processing activities are carried out in accordance with the user's consent preferences and applicable privacy regulations.
10. TikTok Pixel and TikTok Services
The website may currently use or may implement in the future analytics and advertising services provided by TikTok, including TikTok Pixel.
These services may be used for:
- advertising performance measurement;
- conversion tracking;
- audience development;
- remarketing campaigns;
- optimization of advertising investments.
TikTok technologies may process information regarding website visits, viewed products, shopping cart actions and completed purchases.
Any such processing will be carried out in accordance with applicable legal requirements and the user's consent preferences.
11. Google Consent Mode v2
To comply with modern privacy requirements and user choices regarding tracking technologies, the website may implement Google Consent Mode v2.
This mechanism communicates consent preferences to Google services and compatible technologies.
Consent signals may include:
- analytics_storage – permission to store analytics-related information;
- ad_storage – permission to store advertising-related information;
- ad_user_data – permission to share user data with Google advertising services;
- ad_personalization – permission to personalize advertising content.
User choices expressed through the consent banner are respected and applied whenever technically possible.
12. Cookies and Similar Technologies
The website uses cookies and similar technologies to ensure proper functionality, remember user preferences, improve security, analyze traffic and support marketing activities.
Depending on their purpose, cookies may include:
- strictly necessary cookies;
- functional cookies;
- analytics cookies;
- advertising and remarketing cookies.
Detailed information regarding the categories of cookies used, retention periods and management options is available in the separate Cookie Policy published on the website.
Users may modify their cookie preferences at any time through the available consent management mechanisms or through browser settings.
13. Recipients of Personal Data
In order to operate our business and provide the requested services, certain personal data may be shared with carefully selected third parties acting on our behalf, under contractual obligations, or where disclosure is required by law.
Depending on the purpose of processing, personal data may be disclosed to:
- courier and transport service providers;
- payment service providers and financial institutions;
- IT service providers, hosting providers and cybersecurity partners;
- providers of analytics, marketing and advertising services;
- accountants, tax consultants, auditors and legal advisors;
- data protection consultants or designated GDPR representatives, where applicable;
- public authorities, regulatory bodies and supervisory institutions;
- courts, law enforcement authorities and other competent entities when required by law.
Data is disclosed only to the extent necessary for fulfilling the purposes described in this Privacy Policy and in accordance with applicable legal requirements.
14. International Data Transfers
Some of the services used by the website may involve the transfer or processing of personal data outside the European Economic Area (EEA).
Examples may include services provided by:
- Google;
- Meta;
- TikTok;
- PayPal;
- other international technology, analytics, security or payment providers.
Whenever international data transfers occur, we take reasonable measures to ensure that an adequate level of protection is maintained.
Such transfers are performed using one or more of the safeguards recognized by the GDPR, including:
- European Commission adequacy decisions;
- Standard Contractual Clauses (SCCs);
- other lawful transfer mechanisms recognized under applicable legislation.
15. Data Retention Periods
Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.
Orders and Invoices
Information related to orders, invoices and accounting documents is generally retained for up to 10 years, in accordance with applicable tax and accounting legislation.
Customer Accounts
Customer account information is retained for as long as the account remains active or until deletion is requested, subject to legal retention obligations.
Returns, Complaints and Warranty Requests
Information relating to returns, complaints and warranty claims is retained for the period necessary to resolve the matter and for any additional period required by law.
Marketing and Newsletter Data
Marketing-related information is retained until consent is withdrawn or an unsubscribe request is received.
Cookies and Analytics Data
Retention periods for cookies and analytics-related information vary depending on the technology used and are described in the Cookie Policy.
16. Data Security
VIP HORECA Trading SRL implements appropriate technical and organizational measures designed to protect personal data against unauthorized access, disclosure, alteration, destruction or accidental loss.
Security measures may include:
- access control systems;
- secure website connections and encryption technologies;
- server and infrastructure monitoring;
- restricted access to personal data;
- backup and recovery procedures;
- regular software and security updates.
While we strive to protect personal information using commercially reasonable measures, no method of electronic transmission or storage can guarantee absolute security.
Users are encouraged to protect their account credentials and notify us immediately if unauthorized account activity is suspected.
17. Rights of Data Subjects
Under the GDPR, individuals whose personal data is processed may benefit from the following rights:
- the right to be informed;
- the right of access;
- the right to rectification;
- the right to erasure ("right to be forgotten");
- the right to restrict processing;
- the right to data portability;
- the right to object to processing;
- the right to withdraw consent;
- the right not to be subject to decisions based solely on automated processing, including profiling, where such decisions produce legal or similarly significant effects;
- the right to lodge a complaint with a supervisory authority.
Certain rights may be limited where restrictions are permitted under applicable law.
18. Exercising Your GDPR Rights
Requests concerning personal data and GDPR rights may be submitted using the contact details published on the website.
To protect personal data and prevent unauthorized disclosure, we may request additional information necessary to verify the identity of the requester.
Requests will be reviewed and handled within the timeframes established by applicable legislation.
19. Data Protection Contact
Questions regarding privacy, personal data processing or the exercise of GDPR rights may be addressed to VIP HORECA Trading SRL using the contact details available on the website.
Where a designated data protection consultant or representative is active, they may also be contacted at:
Email: dpo@infomedpro.ro
Phone: +40 771 054 614
If these contact details change, updated information will be published on the website.
20. Supervisory Authority
If you believe that your personal data has been processed unlawfully or that your rights have been violated, you have the right to lodge a complaint with the competent supervisory authority.
National Supervisory Authority for Personal Data Processing (ANSPDCP)
28-30 General Gheorghe Magheru Boulevard
Sector 1, Bucharest, Romania
Postal Code: 010336
Website: www.dataprotection.ro
Email: anspdcp@dataprotection.ro
Filing a complaint with the supervisory authority does not affect your right to pursue other administrative or judicial remedies available under applicable law.
21. Changes to This Privacy Policy
VIP HORECA Trading SRL reserves the right to update this Privacy Policy periodically in order to reflect legal, technical, operational or commercial developments.
The latest version will always be available on this page and will become effective upon publication.
Users are encouraged to review this policy periodically to remain informed about how personal data is collected, used and protected.
Document Version: GDPR-2026.1
This Privacy Policy has been reviewed and updated in June 2026 to reflect current data protection requirements, Google Consent Mode v2 requirements, analytics and online marketing technologies, and the current operation of the websites and services operated by VIP HORECA Trading SRL.