Document updated: June 2026.
Prezenta Politică de Cookies explică modul în care VIP HORECA Trading SRL utilizează cookie-uri și tehnologii similare pe website-urile operate de companie, inclusiv pentrubar.ro, kohrconcept.hu, kohrconcept.es și kohrconcept.it.
This Cookie Policy explains how VIP HORECA Trading SRL uses cookies and similar technologies on pentrubar.ro and on other websites operated by the company.
This document has been updated to reflect current data protection requirements, modern analytics and online marketing technologies, as well as current consent management standards.
1. Who We Are
VIP HORECA Trading SRL
VAT Number: RO27832635
Trade Register No.: J05/1626/2010
Registered Office: Sat Tărian 417272, Str. Nouă No. 41, Romania
Email: office@pentrubar.ro
Phone: +40 744 295 179
As part of our business operations, we use cookies and similar technologies to ensure the proper functioning of our online store, improve user experience, analyze website traffic and measure the effectiveness of marketing activities.
2. What Are Cookies?
Cookies are small text files stored on a user's device when visiting a website.
These files allow the website to recognize a device and remember certain information regarding previous visits, preferences and interactions.
Cookies are not software applications and cannot execute code, install programs or access information outside the scope of their intended purpose.
In addition to cookies, the website may use similar technologies such as tracking pixels, online identifiers, conversion tags and analytics technologies provided by authorized partners.
3. Why We Use Cookies
Cookies and similar technologies are used to:
- ensure the proper functioning of the online store;
- remember user preferences;
- maintain active user sessions;
- manage shopping cart functionality;
- protect website security;
- analyze website traffic and visitor behavior;
- measure advertising performance;
- display relevant content and advertisements;
- improve our services and user experience.
4. Categories of Cookies Used
The website may use the following categories of cookies:
Strictly Necessary Cookies
These cookies are essential for the proper functioning of the website and cannot normally be disabled through consent management tools.
They support functionalities such as:
- user authentication;
- session management;
- shopping cart functionality;
- order processing;
- fraud prevention and security measures;
- technical operation of the website infrastructure.
Without these cookies, certain website functions may not operate correctly.
Functional Cookies
These cookies allow the website to remember user preferences and improve browsing experience.
They may store information such as:
- selected language;
- preferred country;
- selected currency;
- display preferences;
- other personalization settings available on the website.
Disabling these cookies may affect certain functionality and reduce personalization options available to users.
5. Google Analytics 4
The website may use Google Analytics 4, a service provided by Google, to analyze website traffic and understand how visitors interact with the available pages and features.
Google Analytics 4 may collect information such as:
- IP address (processed according to Google's privacy mechanisms);
- device type;
- operating system;
- browser type and version;
- visited pages;
- session duration;
- traffic sources;
- actions performed on the website;
- products viewed or searched.
This information is used exclusively for statistical analysis, website optimization and improving user experience.
Google Analytics 4 operates in accordance with the consent preferences selected by the user.
6. Google Ads and Enhanced Conversions
The website may use Google Ads services to measure advertising performance and display relevant advertisements to users who have previously interacted with the website.
The technologies used may include:
- Google Tag;
- Google Ads Conversion Tracking;
- Google Ads Remarketing;
- Enhanced Conversions;
- other advertising and measurement services provided by Google.
These technologies may process information related to:
- product views;
- shopping cart activity;
- checkout initiation;
- completed purchases;
- interactions with specific pages and categories.
The purpose of this processing is to measure campaign effectiveness, optimize advertising investments and improve marketing performance.
Enhanced Conversions may use information voluntarily provided by users during the ordering process in order to improve conversion measurement, in accordance with Google's policies and the user's consent preferences.
7. Meta Pixel (Facebook and Instagram)
The website may use Meta Pixel to measure the performance of advertising campaigns conducted on Meta platforms, including Facebook and Instagram.
Meta Pixel may record events such as:
- page views;
- product views;
- website searches;
- add-to-cart actions;
- checkout initiation;
- completed purchases;
- other interactions relevant for advertising performance analysis.
The collected information may be used for:
- conversion measurement;
- campaign optimization;
- custom audience creation;
- remarketing campaigns;
- advertising performance analysis.
Such processing activities are carried out in accordance with the consent preferences selected by the user.
8. TikTok Pixel and TikTok Services
The website may currently use or implement in the future analytics and advertising services provided by TikTok, including TikTok Pixel.
These technologies may be used for:
- measuring advertising performance;
- tracking conversions;
- creating custom audiences;
- remarketing campaigns;
- optimizing advertising investments.
TikTok Pixel may process information related to website visits, viewed products, shopping cart activity and completed purchases.
Any such processing will be carried out in accordance with applicable laws and the user's consent preferences.
9. Google Consent Mode v2
To comply with current privacy and online advertising requirements, the website may implement Google Consent Mode v2.
This mechanism communicates the user's consent preferences to Google services and compatible technologies.
Consent signals may include:
- analytics_storage – allows or restricts analytics-related data collection;
- ad_storage – allows or restricts advertising-related data storage;
- ad_user_data – allows or restricts sharing data with Google advertising services;
- ad_personalization – allows or restricts personalized advertising.
User preferences selected through the consent banner are respected and applied whenever technically possible.
10. Third-Party Providers and External Technologies
To provide certain website functions and services, cookies and similar technologies may be placed by third-party providers.
These providers may include:
- Google;
- Meta;
- TikTok;
- PayPal;
- EuPlătesc;
- security and fraud prevention providers;
- analytics and marketing service providers.
Each provider operates in accordance with its own privacy policies and data protection practices.
11. Cookie Retention Periods
The retention period of cookies may vary depending on their purpose and the service provider that places them.
In general, the website may use:
- Session cookies – automatically deleted when the browser is closed;
- Persistent cookies – stored on the user's device for a defined period of time or until manually deleted.
The exact duration may range from a few minutes to several years, depending on the functionality involved and the policies of the respective providers.
Information regarding the retention periods of specific cookies may be updated periodically as technologies and services evolve.
12. Consent Management
When accessing the website for the first time, users may be presented with options to manage their cookie and tracking preferences.
Depending on the consent management platform in use, users may:
- accept all cookies;
- reject non-essential cookies;
- customize preferences for different categories of cookies;
- modify previously selected preferences at any time.
Consent may be withdrawn or modified at any time using the mechanisms available on the website.
Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.
13. How to Control or Delete Cookies
Most web browsers allow users to manage cookies through browser settings.
Users may:
- view existing cookies;
- delete stored cookies;
- block all cookies;
- allow only selected categories of cookies;
- receive notifications before cookies are stored.
Disabling certain cookies may affect website functionality and limit the availability of some features.
Additional information regarding cookie management can be found in the documentation provided by the browser manufacturer.
14. User Rights
To the extent that information collected through cookies and similar technologies qualifies as personal data, users benefit from the rights granted under Regulation (EU) 2016/679 (GDPR).
These rights may include:
- the right to be informed;
- the right of access;
- the right to rectification;
- the right to erasure;
- the right to restrict processing;
- the right to data portability;
- the right to object;
- the right to withdraw consent;
- the right to lodge a complaint with a supervisory authority.
Further information regarding these rights is available in the Privacy Policy (GDPR) published on the website.
15. Data Protection and Security
VIP HORECA Trading SRL implements appropriate technical and organizational measures to protect information collected through the website and the technologies used.
Such measures may include:
- access control systems;
- secure connections and encryption technologies;
- infrastructure monitoring;
- regular software and security updates;
- measures designed to prevent unauthorized access.
Although we take reasonable steps to protect personal information, no information system can guarantee absolute security.
16. Contact Information
For questions regarding cookies, data protection or the exercise of GDPR rights, please contact:
VIP HORECA Trading SRL
Email: office@pentrubar.ro
Phone: +40 744 295 179
If a designated data protection consultant or representative is active, they may also be contacted at:
Email: dpo@infomedpro.ro
Phone: +40 771 054 614
17. Changes to this Cookie Policy
VIP HORECA Trading SRL reserves the right to update this Cookie Policy periodically to reflect legal, technological, operational or commercial changes.
The most recent version will always be available on this page and will become effective upon publication.
Users are encouraged to review this policy periodically to remain informed about how cookies and similar technologies are used.
Document Version: COOKIE-2026.1
This Cookie Policy was reviewed and updated in June 2026 to reflect current data protection requirements, Google Consent Mode v2 requirements, analytics and online marketing technologies, and the current operation of the websites managed by VIP HORECA Trading SRL.