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Transparency regarding the use of artificial intelligence

At PentruBAR, we use artificial intelligence technologies as support tools in certain activities related to creating, editing and optimizing content. We believe that the use of these technologies should be accompanied by responsibility, human review and transparency towards our customers.

How we use artificial intelligence

Artificial intelligence tools may be used to assist us with activities such as:

  • preparing and structuring written content;
  • translating and adapting content into different languages;
  • optimizing and improving the presentation of information;
  • creating or editing images and visual compositions;
  • preparing informational, commercial or marketing materials.

Artificial intelligence is used as a working tool and does not replace human responsibility for the content published on our website.

Human review and editorial responsibility

No text, image or other content created with the assistance of artificial intelligence is automatically published on PentruBAR.ro. Before publication, the content is reviewed by a person and, where necessary, corrected, supplemented or adapted. The final decision regarding publication and responsibility for the content always remain with the PentruBAR team.

We pay particular attention to information that may influence the choice of a product, including its characteristics, dimensions, capacity, materials, compatibility, intended use or other relevant technical specifications.

Responsibility for the commercial content published on PentruBAR.ro lies with VIP Horeca Trading SRL.

Images created or edited with the assistance of AI

To present certain products more clearly and attractively, we may use artificial intelligence and digital editing tools to create product presentation images, lifestyle images or visual compositions.

For example, starting from a real photograph of a product, the product may be integrated into an illustrative setting – such as a bar, café or tabletop environment, or displayed alongside ingredients relevant to its use.

The purpose of these compositions is to provide visual presentation and context for the product, without intending to mislead customers regarding the actual characteristics of the product being sold.

Example of our visual process

Below is a practical example of how artificial intelligence may be used in the creation of visual materials for PentruBAR. We start with a real photograph of the product and create a visual composition designed to present it in a more relevant and attractive context.

Original product image

Original photograph of MONIN Le Fruit Peach 1L

Visual composition created with AI assistance

Visual composition created with AI assistance for MONIN Le Fruit Peach 1L

In this example, the real product photograph is used as the starting point. Artificial intelligence was used to create the visual composition and the presentation environment surrounding the product.

Images of this type are illustrative and are used to present the product in a relevant visual context. They do not replace the technical information, product characteristics or description available on the respective product page.

Our principle

The purpose of using artificial intelligence is to help us present information and products in a clearer, more useful and easier-to-understand way.

For us, AI is a support tool, not a replacement for human oversight. Control over published content, the decision to publish and editorial responsibility remain human.

This page may be updated as the technologies we use, our internal practices or applicable requirements regarding transparency in the use of artificial intelligence evolve.

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